About us

At ilovefelt, our name says it all. We believe in the simple beauty and endless possibilities of wool felt — a humble material that, in the right hands, becomes something truly magical.

How It All Started

ilovefelt was born from a deep love of handcraft and a desire to create things that last. What began as a personal passion for needle felting quickly grew into something bigger: a small studio dedicated to making one-of-a-kind wool felt figurines, custom pet portraits, and whimsical keepsakes that bring joy to people’s homes and hearts.

Every piece we make starts with premium wool and ends with something you won’t find anywhere else — because it’s made by hand, one stitch at a time.

Our Craft: The Art of Needle Felting

Every piece in our collection begins with carefully sourced 100% natural wool. Using traditional needle felting techniques passed down through generations, each item is shaped by hand over hours of patient work. We believe in slow craft — creating items meant to be treasured, not replaced.

Needle Felting is a centuries-old technique using specialized barbed needles to sculpt wool fibers into dense shapes. Each piece requires hundreds of individual needle strokes, creating intricate details impossible with other methods. No two pieces are exactly alike — that is not a flaw but the mark of true handmade artistry.

What We Make

• Custom Pet Portraits — Send us a photo of your furry friend and we will bring them to life in wool felt. Perfect as a memorial keepsake or a heartfelt gift for pet lovers.
• Woodland Animal Figurines — Bunnies, hedgehogs, mice, penguins, and more. Each one hand-sculpted with personality and charm.
• Wedding and Celebration Keepsakes — Custom figurines and decorations for life’s most special moments.
• DIY Needle Felting Kits — Everything you need to start felting at home. Beginner-friendly with all materials included.

Not sure where to start? Browse our Best Sellers to see what customers love most.

Made With Love, Shipped With Care

Every ilovefelt piece is made to order. We do not mass-produce — we handcraft. That means each item takes time, attention, and genuine care. When you receive your order, you are holding something that was made specifically for you. We ship worldwide from our studio, carefully packaging each piece so it arrives safely and ready to be treasured.

Our Promise

We are a small, passionate team that genuinely cares about what we make and who we make it for. If you ever have a question, a custom request, or just want to share how much you love your piece — we would love to hear from you.

Thank you for supporting handmade. Thank you for choosing ilovefelt.

— Elsa and the ilovefelt team